Business Insider named 10 advertising executives to its list of 100 people transforming business. They include a direct-to-consumer visionary, TV advertising power player, and the CMO behind whacky ad campaigns.
But even with all that competition and little more than a year on the job, Hulu CEO Randy Freer grew Hulu faster than any other streaming service in 2018, adding 8 million customers, a nearly 50% increase.
"This is still a business where you need to scale in order to be competitive," Freer told Business Insider.Tara Walpert Levy, the VP of agency solutions for Google and YouTube, is keeping controversy-shy advertisers on YouTubeYouTube has its eyes set on TV, and it's Tara Walpert Levy who will be pitching advertisers to buy YouTube ads through big upfront deals again this spring.
In 2006, Tobi Lütke turned the e-commerce platform he created to sell his own line of snowboards into a full-fledged software giant that more than 800,000 merchants rely on to power their business. "Over the long term, we are hoping to build an institution that enables more entrepreneurship around the world," Lütke told Business Insider."Contrary to what a lot of people think, entrepreneurship is actually on the decline. In 100 years, I see Shopify as the company that helped reverse this trend line.
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