As it stands, the future of email falls into three categories: remove, maintain or change.
A business world without email may sound impossible, but it has been attempted by multiple organizations around the world with varying degrees of success. Nearly all organizations that try to get rid of email start internally by switching to a cloud-based collaborative system that allows employees to chat, correspond and work together virtually.
French company Atos attempted to cut out all internal email a few years ago, which is quite the feat considering the company has thousands of employees around the world. To push the effort, the CEO had to make it a huge focus of the company. He dedicated 15% of executive committee meetings to the project, sent thousands of managers to extensive training, and invested more than 500 times what a typical company invests in collaboration efforts.
In our modern world, even names are commonplace and not a unique identifier of a person anymore—there are multiple Michael Jones, for instance. However, the two things every businessperson has that are unique to them are their email address and phone number. When we email someone, no matter if they are a random acquaintance around the world or our next-door neighbor, we can be fairly certain we are reaching the correct person. That’s the value of email, and that is hard to replace externally.
Email definitely changed the way we do business and opened doors around the world, and although it likely isn’t going to die any time soon, there’s a chance it might look different in the near future.Jacob Morgan is a keynote speaker, author and futurist. For more,
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