JetBlue Airways announced on Wednesday plans for its first trans-Atlantic travel service, a move that will pit the low-cost carrier against larger international rivals in key business travel markets.
JetBlue Airways on Wednesday said it is planning to launch its first service to Europe, an aggressive move by the low-cost airline that's aimed at luring lucrative corporate travelers away from entrenched rivals that already dominate air travel across the Atlantic.
JetBlue, which has been debating the decision for about three years, currently services the Caribbean, Mexico, Central America and northern South America, in addition to its U.S. network.
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