A judge temporarily barred Anheuser-Busch ads that describe corn syrup as an ingredient in Coors Light or Miller Lite
Bud Light kicked off an ad war with a Super Bowl commercial pointing out that Miller Lite and Coors Light use corn syrup in their brewing processes. Photo: /Associated Press By Nat Ives May 25, 2019 11:19 a.m. ET A judge on Friday temporarily barred Bud Light from suggesting in its advertising that rival beers Coors Light and Miller Lite contain corn syrup.
The campaign began in the Super Bowl, during which Anheuser-Busch Companies LLC, part of Anheuser-Busch InBev SA, BUD 0.56% ran several Bud Light ads introducing the corn-syrup theme. It continued after the game, including on billboards describing Bud Light as having “100 percent less corn syrup” than either rival brand.
It sought an order barring Bud Light from repeating corn-syrup claims against Coors Light or Miller Lite, blocking any airings of specific ads including the original Super Bowl spot, and compelling Bud Light to run “corrective” advertising. “We are pleased with today’s ruling that will force Anheuser Busch to change or remove advertisements that were clearly designed to mislead the American public,” MillerCoors Chief Executive Gavin Hattersley said in a statement. “As the dominant market leader, Anheuser Busch should be seeking to grow the beer category, not destroy it through deceptive advertising.”
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