Kellogg is selling Keebler cookies for significantly less than it paid for the brand 17 years ago.
This photo shows the packaging of containers of Keebler cookies in Glenside, Pa., Monday, April 1, 2019. Kellogg is selling its iconic Keebler cookie brand and other sweet snacks businesses to Ferrero for $1.3 billion. Kellogg is also selling its Mother's and Famous Amos cookie brands, as well as its fruit-flavored snack, pie crust and ice cream cone businesses.
Food producers are trying to find new brands with more growth potential after sweeping shifts in consumer taste, particularly in the U.S.
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Kellogg announces plans to sell Keebler business to Nutella-owner Ferrero for $1.3 billionThe deal is the latest in a string of acquisitions for Ferrero, which also bought Nestle's U.S. candy business and Ferrara Candy Co.
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Kellogg has agreed to sell its Keebler and Famous Amos businesses to Ferrero for $1.3 billionKellogg has agreed to sell Keebler, Amos for $1.3 billion to Italian chocolate maker Ferrero Rocher.
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Kellogg sells Keebler and Famous Amos for $1.3 billionKellogg is getting out of the cookie business to focus on snacks and cereal.
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Kellogg to sell Keebler cookie unit, other assets to Ferrero for $1.3 billionKellogg Co said on Monday it would sell some assets including cookie brands Keeb...
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Kellogg may sell Keebler, Famous Amos brands to Ferrero for up to $1.5 billion: reportKellogg Co. is near a deal to sell its Keebler, Famous Amos and fruit snacks units to Ferrero in a deal worth between $1 billion and $1.5 billion, CNBC reported Sunday. Italy-based Ferrero owns Nutella and bought Nestle's U.S. candy business in January 2018. Kellogg has been looking to sell some of its snack-food brands for months as it looks to refocus on its core products. Ferrero beat out Hostess Brands for the cookie brands, CNBC said, and a deal may be announced as soon as Monday.
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