Why Exo's cofounders have become 'cereal' entrepreneurs:
Schatz: Who is your target audience–Millennials who secretly eat Fruit Loops for dinner?: You want to build a company for yourself in some ways. Definitely part of our audience is Millennials like Gabi and I, who grew up eating cereal but are smarter now about our bodies. There are also a lot of people who eat a bowl of yogurt in the morning or overnight oats and might be more than willing to switch to something that's more convenient.
We created a custom blend of three different natural sweeteners: stevia, monk fruit and allulose. which is found in nature in maple syrup and figs. One of the lessons we learned from our last business was to always iterate on the product, so it’s never done in our eyes. We think it's pretty close to the cereal we remember, but we will always keep improving it.
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