Manchester United may be Liverpool's biggest rivals on the pitch, but when ...
- Manchester United may be Liverpool’s biggest rivals on the pitch, but when it comes to attracting a new breed of young fans, the competition comes equally from videogames like Fortnite, the club’s CEO Peter Moore told Reuters.
Today a fan could live in Liverpool but might just be a Real Madrid supporter or even a fan of the National Hockey League’s Toronto Maple Leafs, ensconced in their bedrooms and connected through online streaming and gaming, esports and Twitter. “The ability for me to bring my experience, particularly in the last 20 years being in tech, has allowed me to bring that to bear against the needs and challenges of what traditional sports need to do to embrace this new generation,” explained Moore. “A lot of gamers are coming through who are expecting the gaming experience.
Yet club loyalty and passion is now nurtured through technology and the challenge is how to attract and engage fans in a global marketplace where competition is cut-throat.
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