Facebook's Mark Zuckerberg says the future of his company’s product development will be focused on encrypted, private and ephemeral communication.
Facebook’s announcement, in the midst of a crisis the company is facing over the loss of public trust and declining growth, comes with major risks and is likely to be treated skeptically. Zuckerberg has promised to protect privacy before, but the company has landed itself in controversy after controversy. Many governments also oppose encryption, and Facebook may end up getting blocked in some foreign countries as a result of the move — a risk Zuckerberg acknowledged in his post.
Zuckerberg acknowledged the trust deficit Wednesday. “I understand that many people don’t think Facebook can or would even want to build this kind of privacy-focused platform — because frankly we don’t currently have a strong reputation for building privacy protective services, and we’ve historically focused on tools for more open sharing,” he wrote. “But we’ve repeatedly shown that we can evolve to build the services that people really want, including in private messaging and stories.
Zuckerberg has routinely reaffirmed Facebook’s commitment to privacy. But the difference in Wednesday’s announcement was the structural changes he said he intends to make to the company’s wide array of services — changes that he hopes will ensure it has a place in the future of social media. “Why does it always sound like we are witnessing a digital version of ‘Groundhog Day’ when Facebook yet again promises — when it’s in a crisis — that it will do better,” said Jeff Chester, executive director of the Center for Digital Democracy, a nonprofit privacy advocacy group in Washington.
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