Yael Cosset is helping Kroger execute a massive transformation amid growing competition from Walmart, Aldi, Lidl, and Amazon-owned Whole Foods.
"We're going to be able to fulfill these orders in a way nobody else can," Cosset said."There is no equivalent in the industry today in the US market.
Cosset said that once the Ocado warehouses are open, Kroger will utilize all its physical assets for every order — including stores, distribution centers, and Ocado sheds — to fulfill orders in a way its competitors can't match.Business Insider/Hayley Peterson "We know what the trends are in terms of specific choices for products or food or flavors. We know more about the next yogurt trend or ice cream trend than many of our competitors just because of the volume of interactions we have with our customers and our commitment to listening to what they tell us."
"That data allows us to not only balance the fulfillment [process] ... but also plan the next evolution of our network," Cosset said.Looking to the future, Cosset said robots and automation will play a bigger role in stores and communicate directly with customers.Grocery stores could ultimately use video analytics and robots to determines customers' health and state of mind, and recommend foods to them based on those analyses, he said.
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