Meet the 1st black woman to raise over $1 million in a secure token offering:
$1,070,000 raised from more than 2,117 investors and an oversubscribed waitlist with massive commitments. In the words of Dawn Dickson: “When they don’t give us a seat at the table, we bring our own.” And bring her own is exactly what Dickson has done.
More specifically, in an industry where minority tech entrepreneurs have historically had difficulty gaining access to venture capital funding, Dickson’s story serves as an example of the profound impact different funding opportunities can have on those at the margins of access.Dawn Dickson's company Flat Out Heals, founded prior to PopCom., a hardware organization founded due to a pain point she experienced during the conception of an earlier company called Flat Out Heels in 2011.
After founding any new endeavor, like PopCom, Dickson highlights that Black tech entrepreneurs often face difficulty raising money to launch and grow their companies. With the historical wealth of Black families being nominally low compared to their more majority counterparts and pattern matching often leaving Black founders out, the venture funding landscape has.
And as a by-product has contributed to increasing the lifespan of the dollar and bringing back wealth to the Black community. In her words, the PopCom founder shares:"I used my own company as a guinea pig and it worked. It could have gone either way, it could have possibly not gone well. But it worked because I knew it would work, and I know that we're better than they want to play us. I know we're smart enough to invest in something.
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