MillerCoors takes the gloves off over 'corngate' and files suit against Anheuser-Busch for its Super Bowl ad
A beer production line. By Laura Reiley Laura Reiley Reporter covering the business of food Email Bio Follow March 21 at 4:08 PM Nearly 100 million viewers tuned in to watch Super Bowl LIII or, in many cases, to watch what are commonly thought of as some of the year’s best commercials. Companies such as Anheuser-Busch InBev spent as much as $5 million for 30-second spots to convey information, or as MillerCoors alleges in a lawsuit filed in federal court in Wisconsin on Thursday, disinformation.
Mike Harting, chief executive of 3 Daughters Brewing in Florida, explains why the specific sugar in the beer-making process doesn’t matter much. “How did high-fructose corn syrup become demonized? My sense is companies started saying on food labels, ‘no high fructose corn syrup,’ in the way you can say ‘gluten free,’ and people then think gluten is bad. Corn syrup is no worse for you than table sugar or any other kind of sweetener.”
According to MillerCoors, Anheuser-Busch’s Super Bowl and subsequent ads about corn syrup were about negative marketing. They released a statement on Thursday that said, in part: “Anheuser-Busch has admitted that its campaign was designed to mislead the public. Anheuser-Busch is fearmongering over a common beer ingredient it uses in many of its own beers, as a fermentation aid that is not even present in the final product. This deliberate deception is bad for the entire beer category.
After the corn syrup ads, MillerCoors parried with anti-Bud Light ads of its own. Obfuscation and confusing claims about competing brands is nothing new, and it seems to be on the rise. Two weeks ago, Clif Bar ran a full-page print ad in the New York Times, an open letter to Daniel Lubetzky, the founder and CEO of Kind, challenging his company to switch to organic ingredients.
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