MillerCoors filed a lawsuit yesterday against Anheuser-Busch InBev, claiming that its rival’s Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers and misuses the Miller and Coors trademarks.
MillerCoors filed a lawsuit Thursday against Anheuser-Busch InBev, claiming that its rival's Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers and misuses the Miller and Coors trademarks.
The lawsuit is the latest retaliation from the U.S. subsidiary of Molson Coors Brewing for the Bud Light campaign that shamed Miller Lite and Coors Light for using corn syrup. Backlash from both the targeted brewer and corn industry growers followed. After the ad aired, MillerCoors said that none of its final products contain the ingredient, which is used during the brewing process.
The filing also said that while AB InBev said that the campaign was to increase transparency, it failed to tell consumers that it uses corn syrup in drinks such as Stella Artois Cidre and Busch Light, and even uses high-fructose syrup in others. The 60-second commercial also jeopardized an alliance meant to help the biggest U.S. beer producers. The Wall Street Journal reported that MillerCoors pulled out of a meeting scheduled this month with AB InBev, Heineken and Constellation Brands. The four beer companies had been discussing teaming up for a national ad campaign to revive U.S. beer sales for more than a year before the Super Bowl commercial aired.
इंडिया ताज़ा खबर, इंडिया मुख्य बातें
Similar News:आप इससे मिलती-जुलती खबरें भी पढ़ सकते हैं जिन्हें हमने अन्य समाचार स्रोतों से एकत्र किया है।
Miller Lite’s maker is suing Anheuser-Busch over the Bud Light corn syrup Super Bowl commercialsAnheuser-Busch claims MillerCoors uses corn syrup in its light beers. MillerCoors files suit, saying claims are misleading. Who is right?
और पढो »
MillerCoors Sues Anheuser-Busch Over Bud Light’s Corn Syrup AdsMillerCoors said it sued the Anheuser-Busch Companies, alleging that the rival brewer’s advertisement campaign associating Miller Lite and Coors Light with corn syrup is false and misleading.
और पढो »
Miller Lite Brings the Bud Knight Back to Life (Sort of)Miller Lite’s latest ad assault on Bud Light picks up seconds after its larger rival’s biggest Super Bowl ad ended, imagining what happens after the commercial stops shooting. No surprise: The actors, even the guy playing the Bud Knight, pick up cans of Miller Lite.
और पढो »
MillerCoors is suing the maker of Bud Light over its controversial Super Bowl ads about corn syrup in beerBud Light mocked Coors Light and Miller Lite over the beer brands' use of corn syrup in a series of ads that aired during the Super Bowl.
और पढो »
MillerCoors sues Anheuser-Busch over corn syrup ads.MillerCoors has sued AnheuserBusch, saying its rival wants to 'frighten' people away from Miller Lite and Coors Light by claiming those beers have corn syrup. More on the suit: Here's more on how corn syrup is used in beer.
और पढो »
MillerCoors sues Anheuser-Busch for controversial Bud Light Super Bowl adMillerCoors filed a lawsuit Thursday against Anheuser-Busch InBev, claiming that its rival's Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers.
और पढो »
MillerCoors Sues Anheuser-Busch Over Bud Light’s Corn Syrup AdsMillerCoors said it sued the Anheuser-Busch Companies, alleging that the rival brewer’s advertisement campaign associating Miller Lite and Coors Light with corn syrup is false and misleading.
और पढो »
MillerCoors sues Anheuser-Busch over corn syrup Super Bowl adsBeer giant MillerCoors is suing beer giant Anheuser-Busch over a series of Bud Light ads that ran during this year’s Super Bowl.
और पढो »