In the battle of Disney vs. Netflix, the Mouse might do some damage
About 14% of Netflix Inc. subscribers, equal to 8.7 million people, are considering dropping the streaming service in favor of the coming $6.99-a-month offering from Disney Co., at a cost to Netflix of about $117 million in lost revenue a month, a new survey has found.
A full 37.5% of those polled said they would try Disney+ when it is released, compared with 40% who said they have no interest. Predictably, parents of young children are most likely to want Disney over Netflix, given the amount of family-friendly films and TV shows on offer, including Pixar movies, Marvel and Star Wars content.
The 37.5% of Netflix users who said they would try Disney+ is equal to an audience of 22.5 million people, the survey noted. But Needham & Co. said Disney will have an impact, predicting that it will aggressively market and promote its service come the fall and noting that a $7- a year, or $7 a month, offering for all of its Marvel, Pixar, Princess and Lucas Film films is competitive.
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