Streaming services are not disrupting movie theaters: The U.S. box office is expected to grow about 1 percent to a record-breaking $12 billion this year.
div > div.group > p:first-child"> While streaming services have fundamentally altered how consumers watch TV, the idea that if audiences are spending more time watching content at home they are spending less time at theaters is a myth.
Last year, the domestic box office had a record-breaking year, hauling in $11.9 billion, there was a 5% rise in the number of movie tickets sold, and 263 million people — 75 percent of the population — saw at least one movie in theaters. Rivkin said that with each new innovation in the entertainment industry, there has been worry that it will kill the movie industry. Talking pictures, technicolor movies, television, basic cable and smartphones were all seen as disruptors.Rivkin took the helm of the MPAA in 2017 and has embraced Netflix. The streaming platform was the first of its kind to join the MPAA and now sits alongside Disney, Paramount, Sony, Fox, Universal and Warner Bros.
Still, there are tensions between Netflix and theater owners. Netflix has notoriously opted for shorter release periods at the box office than movie theater operators typically expect.
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Netflix isn't killing movie theaters: The audience who streams more, also goes to cinemas moreWhile the rise of streaming services have fundamentally altered how consumers watch TV, the idea that if audiences are spending more time watching content at home, they are spending less time at theaters is a myth.
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