People aged 50 and older are even more addicted to Netflix's original shows than millennials and teens
are still the old TV repeats and movies that are licensed from outside studios, reports from Recode and others have recently shown.Older people — particularly those age 50 and up — spend a greater share of their time on Netflix watching originals than the platform's younger viewers do. In 2018, Netflix originals made up 33% of the minutes spent watching Netflix among people ages 50 and up, compared to 27% for viewers overall.
"The younger you are, you're seeing content on Netflix that you think might be a Netflix original," Brian Fuhrer, SVP of product leadership at Nielsen, said at the event."Look at this new Netflix original called 'Friends,'" he joked."Where it comes out first, it feels to consumers like these are originals.
While streaming audiences still skewer younger than traditional TV, the US viewership for streaming-video-on-demand services like Netflix is starting to resemble US TV viewers overall, Nielsen also found. There's hardly an age difference anymore between the TV-watching population and streaming audiences in the US.[Streaming-video-on-demand] is getting to the point where it looks more like the total US than you would expect," said Fuhrer.
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