Are you seeing more ads in your feed than usual?
Twitter makes most of its revenue from advertising, and though its daily audience has been growing, its monthly user base has been shrinking for most of the last year. A Twitter Inc. spokeswoman said Tuesday that the company is experimenting with ad load, the industry term used to describe how frequently users are shown advertisements.
Some journalists first noticed and started tweeting about seeing more ads on Twitter this week. Not all Twitter users have the same ad load, which means the experiment won’t affect everyone. Some people see more ads than others depending on a variety of factors, including how the number of ads influences their use of the platform. Facebook and Instagram do something similar.
Three years ago, Twitter shut off ads for some of the network’s most prominent users as part of an effort to keep them engaged. Some users still have an ad-free Twitter.San Francisco-based Twitter makes most of its revenue from advertising, and while its daily audience has been growing, its monthly user base has been shrinking for most of the past year. It’s plausible that Twitter may be trying to increase ad load as a way to sustain revenue growth despite a declining user base.
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