The discount retailer plans to soon expand to 25 states, while its store count currently stands at 318 with four more in the pipeline, Ollie's CEO Mark Butler says.
Ollie's Bargain Outlet is one-third of the way to opening 950 locations after opening three Tennessee stores on Wednesday, CEO Mark Butler told CNBC.
"Brick and mortar isn't dead. Ollie's is thriving," Butler said in a one-on-one with Jim Cramer on "Mad Money.""Our shopping experience, it's absolutely un-duplicable online. It just ain't gonna happen." "You come in, you see the goofiness, you see the signs, you see the bargains, and you know what, it's very difficult to come in and just buy one item," Butler said."You see another bargain you pick it up we ring you out we say thanks and they come back."
Comparable store sales rose 5.4% in the fourth quarter powered by the toy category, the chief highlighted.
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