The league's teams will take up homes in cities that span three continents next year, a first for an esports league.
The Washington Justice makes its entrance to Blizzard Arena. By Mike Hume Mike Hume Assignment editor for NFL and NHL coverage. Oversees the Fancy Stats blog as well as esports and gaming coverage. Email Bio Follow March 15 AUSTIN — The Overwatch League’s groundbreaking vision for competitive video gaming soon will become a reality: The esports entity announced Friday that its teams will begin play in their assigned local markets beginning in 2020.
“It’s really taking a page out of traditional sports scheduling,” Commissioner Nate Nanzer said when making the announcement Friday at the South by Southwest Gaming Festival. “This isn’t just an important step for the Overwatch League; it’s an important step for esports. . . .
Enthusiasm for the regionalized revenue model, as well as solid viewership and growth in the league’s first season, were driving factors behind franchise prices rising from $20 million for the inaugural season to between $35 million and $60 million during the league’s most recent round of expansion. Interest has been strong again in Season 2, with the league reporting a viewership increase of 30 percent for its first week of matches in terms of total reach year over year.
“If the OWL model works, I think other game developers will emulate it since Activision, the league owner, gets to sell franchises and gets to keep half of the advertising revenue,” Pachter said. “If it doesn’t work, other models will continue to be tested.”The model does present significant logistical issues regarding travel. Of the OWL’s 20 teams, four are based in China, another in South Korea and two more in Europe.
Given the large investments by team owners, Nanzer acknowledged that the league does feel some pressure to deliver results through the local model, but that the goal is for long-term growth rather than short-term success. With a start date in place, the teams must find suitable facilities to serve as their home venues. Several cities, including the District , Dallas and Orlando, have recently opened esports-specific arenas that could provide the desired combination of technological infrastructure and seating capacity. No team has announced a home venue.
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