SodaStream CEO Daniel Birnbaum has an even more audacious plan than competing with Coke: making peace, with bubbles on the side. “I decided I do want to be the UN,” he says
After all, he claimed that a stodgy, century-old soda maker could compete with Coca-Cola. But Birnbaum increased the company’s revenue nearly sixfold, to $613 million, by the middle of last year, then sold the company to Pepsico for $3.2 billion.Now the 57-year-old son of a Holocaust survivor has an even more audacious plan than competing with Coke: making peace, with bubbles on the side. “I decided I do want to be the UN,” he says.
“It is very hard to change the world,” says Shurouq Elkrenawi, a 24-year-old Bedouin woman who manages a staff of nine people, including men older than her. “But we are telling the whole world to come and look at the world we have here.” to bring together Jews and Arabs, SodaStream’s factory, with a workforce of 2,100 is, perhaps, the largest and highest-profile.
“Unless business is actually going to get involved as part of the solution, they end up being bystanders,” says Ian Shapiro, a Yale political science and management professor who has
इंडिया ताज़ा खबर, इंडिया मुख्य बातें
Similar News:आप इससे मिलती-जुलती खबरें भी पढ़ सकते हैं जिन्हें हमने अन्य समाचार स्रोतों से एकत्र किया है।
Peace And Profits: Inside The Israeli Seltzer Factory Where Jews And Arabs Work Together“I decided I do want to be the UN,” says SodaStream CEO Daniel Birnbaum. Creating the hybrid workforce is just of many bold ideas that has allowed him to grow sales six-fold.
और पढो »
Peace And Profits: Inside The Israeli Seltzer Factory Where Jews And Arabs Work Together“I decided I do want to be the UN,” says SodaStream CEO Daniel Birnbaum. Creating the hybrid workforce is just of many bold ideas that has allowed him to grow sales six-fold.
और पढो »
Israeli flight attendant who worked U.S. flights now in coma from measles complicationIsraeli Health Ministry reported there was a passenger with measles on a March 26 flight from New York to Israel.
और पढो »
Millions of retiring Arab civil servants need not be replacedGovernments could save billions if they resist the urge to hire more
और पढो »
Arab League pledges $100M per month to Palestinian AuthorityThe Arab League has pledged $100 million per month to the Palestinian Authority to make up for funds withheld by Israel because of payments made to the families of Palestinian attackers and prisoners.
और पढो »
Chinese money is behind some of the Arab world’s biggest projectsFor decades China saw the Middle East as a petrol station. Now Chinese money is everywhere in the region
और पढो »
'You carve out lanes of responsibility': How Dunkin' gets its agency, consulting and tech partners to work togetherTony Weisman described how Dunkin' uses the 'kitchen table' model to work with its partners.
और पढो »
Why Pakistan lets Arab bigwigs set falcons on rare birdsThe Asian houbara is an unlikely diplomatic asset for Pakistan
और पढो »