Perspective: Female presidential candidates have to overcome the sexism — of other women
By Jay Newton-Small Jay Newton-Small is the founder of MemoryWell and a former Time magazine correspondent. She is the author of "Broad Influence: How Women Are Changing the Way America Works." May 17 at 12:06 PM There are already six women running for president in 2020, an unprecedented number, and two of them — Sens. Elizabeth Warren and Kamala Harris — routinely poll in the top five among the nearly two dozen Democratic hopefuls.
Christine Matthews, a Republican pollster, has seen this in her work. When polling against Georgia Democratic senatorial candidate Michelle Nunn in 2014, she found that non-college-educated white women wanted to know whether Nunn was married and had kids. “ ‘She looks like a college professor,’ they’d say, which was damning praise,” Matthews said, recalling her focus groups. “What they were essentially saying was, ‘I cannot relate to her.
Non-college-educated white women picked George W. Bush by 18 points in 2004. They chose John McCain by 17 points and Mitt Romney by 20. The idea that they’d swing 20 points from 2012 to 2016 was wild. And then FBI Director James Comey reopened the investigation into Clinton’s email in the final weeks of the campaign. Non-college-educated white women ended up voting for Trump by a historic margin of 27 percentage points.
This is the conundrum for the 2020 female candidates. On the competency side, those with law enforcement experience, such as Harris and Sen. Amy Klobuchar , have an inherent advantage. But Klobuchar has battled to balance her too-tough-boss image with “Minnesota nice,” while Harris is running on something of a unity platform.
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