Prada becomes latest luxury fashion house to shed animal fur, starting 2020
A model wears an outfit from the Prada fashion collection for autumn/winter 2006/2007, unveiled in Milan, Italy, Feb. 21, 2006.
The Italian fashion house said its decision stemmed from "a positive dialogue" with the Fur Free Alliance of more than 50 associations in about 40 countries, notably the Italian group LAV and The Humane Society of the United States. "Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products," she added.
"Now Prada customers will only have plastic fur as an option, which is bad for the planet. I urge Prada to think again and trust its own consumers to decide if they want to buy real or fake fur."
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