The French ad holding company's purchase of Epsilon gives it deeper digital chops.
French ad holding company Publicis said Sunday it would pay about $4.4 billion for marketing services company Epsilon to give it a leg up in digital marketing and to help clients better personalize their advertising.
The deal comes as the advertising industry reckons with the huge growth of digital advertising and the emergence of players like Facebook and Google. Digital ad spending was expected to surpass traditional ad spending in the U.S. for the first time this year, according to eMarketer, which also expects digital to account for more than two-thirds of all media spending by 2023.
Major ad holding companies have grappled with whether to own data or to insource the data from providers. Last summer, Interpublic Group of Cos. agreed to acquire Acxiom's Marketing Solutions for $2.3 billion. Dentsu Aegis Network in 2016 bought a majority stake in data marketing company Merkle. "As privacy becomes more and more of a concern for marketers and their customers, that capacity to balance precision marketing with customer and consumer privacy is a really important issue," he said.
इंडिया ताज़ा खबर, इंडिया मुख्य बातें
Similar News:आप इससे मिलती-जुलती खबरें भी पढ़ सकते हैं जिन्हें हमने अन्य समाचार स्रोतों से एकत्र किया है।
Publicis Agrees to Acquire Alliance Data’s Epsilon Unit for About $4.4 BillionFrench multinational advertising and public relations company Publicis has agreed to acquire Alliance Data’s Epsilon Unit for about $4.4 billion.
और पढो »
Publicis Nears Deal to Buy Alliance Data’s Epsilon Unit for About $4.5 BillionFrench multinational advertising and public relations company Publicis is nearing a deal to buy Alliance Data’s Epsilon Unit for about $4.5 billion.
और पढो »
Asian logistics IPO delivers at a discountWarburg Pincus plans a Hong Kong listing for $4 bln warehouse operator ESR. Fancy godowns are in short supply and e-commerce is booming. Yet public markets have not favoured regional rivals like GLP, taken private in 2017. Plain packaging will help the sale stack up.
और पढो »
Publicis Agrees to Acquire Alliance Data’s Epsilon Unit for About $4.4 BillionFrench multinational advertising and public relations company Publicis has agreed to acquire Alliance Data’s Epsilon Unit for about $4.4 billion.
और पढो »
Publicis pays $4.4 billion for Epsilon to extend digital reachPublicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing...
और पढो »
Publicis Nears Deal to Buy Alliance Data’s Epsilon Unit for About $4.5 BillionFrench multinational advertising and public relations company Publicis is nearing a deal to buy Alliance Data’s Epsilon Unit for about $4.5 billion.
और पढो »
Virginia drug company charged in billion-dollar opioid marketing fraud scheme aimed at addictsProsecutors allege that Indivior, which sells the drug known as suboxone film, used a telephone 'helpline' to connect opioid-addicted patients to doctors who were prescribing the drug 'in a careless and clinically unwarranted manner.'
और पढो »
Uber spent $3.3 billion on acquisitions in 2018 and 2019 — 10-times more than LyftThe ride-hailing company Uber, which officially filed to go public on Thursday, went on a shopping spree ahead of its IPO.
और पढो »
A CEO who sold his company for $1.9 billion in 2018 shares his advice for other founders who want to stay on after an acquisitionA year later, Flatiron CEO and co-founder Nat Turner reflects on what it's like to have a boss and the growing pains that come from being acquired.
और पढो »
An $8 billion education company is launching a $50 million startup investment fund as an alternative to going all-in on tech acquisitionsDigital education company Pearson launches venture fund for early-stage startups, and is planning a passive portfolio management strategy.
और पढो »