For Burger King, its new $5 monthly coffee subscription is a way to get customers into their stores in the morning to check out their other breakfast offerings, Restaurant Brands CEO Jose Cil said.
Subscriptions have become popular across industries — from New York Mets tickets to exercise bikes — as a lucrative way to build brand loyalty. For Burger King, its new $5 monthly coffee subscription is a way to get customers into their stores in the morning to check out their other breakfast offerings.
"We thought the coffee subscription would be a good way to bring people in, raise some excitement at Burger King," he said on CNBC's"Squawk on the Street." The burger chain also just introduced the Burger King Cafe brand, following the lead of rival McDonald's McCafe.
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