Restaurants like McDonalds and Chipotle are ramping up investments in technology and delivery to spur growth
to accelerate growth in this space. These examples extend well beyond the big guys, too. Smaller concepts like Blimpie, Shake Shack and Paris Baguette have recently introduced mobile app updates, for example.
Consumers, particularly younger demographics, are driving this train. According to the report, nearly half of takeout and delivery customers are under 35 years old. Fifty percent of millennials say they are more likely to have restaurant food delivered to them than they were just two years ago. This indicates significant staying power and, to capitalize on this, nearly four in 10 operators plan to invest more in expanding their off-premise business this year.
And, considering the thin margin nature of the restaurant industry, any piece of data can provide an advantage.
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