Sears will open three 'Sears Home & Life' stores in May, in Anchorage, Alaska; Lafayette, Louisiana; and Overland Park, Kansas.
div > div.group > p:first-child"> The embattled department store chain, which has shut hundreds of Sears and Kmart locations over the years and recently got another shot at life after filing for bankruptcy protection in October, still sees a chance to be a shopping destination for hard-line goods like appliances, tools and mattresses.
These shops will be smaller in size — spanning only up to 15,000 square feet, while the average Sears store can be larger than 100,000 square feet. They won't include apparel, something other department store chains are increasingly struggling with selling today. And clothing hasn't ever been much of a draw for shoppers to Sears locations, though the retailer tried to make a push into that category in the 1990s. That's when it debuted a marketing campaign called "The Softer Side of Sears" in an attempt to reach more women with button-down tops and dresses.
It will additionally be working more closely with Amazon, Sears said, to make more products from the Kenmore appliance brand available on Amazon Dash's reorder platform. Sears partnered with Amazon in the summer of 2017 to sell Alexa-enabled appliances, and later to offer full-service tire installation for orders from all tire brands on Amazon.
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