Papa John's has a new spokesperson: Shaquille O'Neal.
Shaq will also be a spokesperson for the brand, and will personally invest in nine Papa John’s locations in the Atlanta area.“Papa John’s needed someone as the face of this brand that people trust, and like," Jason Feifer, editor in chief of Entrepreneur magazine, told NBC News."Shaq is both of those things. It’s a brilliant decision."
“Shaquille has an excellent entrepreneurial background... and is a natural creative marketer,” said Papa John’s Chairman Jeff Smith. Papa John's said the negative publicity surrounding the incident was to blame for faltering sales, and pushed to improve its public image by removing Schnatter's image from promotional materials and pizza boxes.
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