Snapchat is reportedly unveiling a mobile gaming platform at its first developer conference in Los Angeles:
. Success in the gaming space — coupled with its premium content wins in Q4 — could help Snap put its redesign woes behind it once and for all, and help its bottom line in two ways:
In general, capturing a piece of the growing gaming pie. Mobile gaming is a massive global revenue opportunity: Games accounted forof projected $92.1 billion mobile app revenue in 2018, per Newzoo. And mobile gaming revenue is expected to reach $106 billion by 2021, growing at a compound annual growth rate of about 20% from 2016.
In particular, opening up a brand new revenue stream in the form of in-app purchases. Most of Snap's revenue comes from advertising. Gaming will likely enhance that revenue stream, but it could also allow Snap to make money from in-app purchases. And in-app purchases within games can drive huge business: Although it's unlikely that any Snapchat game will match Fortnite's scale, the game amassedInterested in getting the full story? Here are two ways to get access:2.
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