Parent of Snapchat messaging app Snap Inc plans to announce its gaming platform ...
FILE PHOTO: The front of the New York Stock Exchange with a Snap Inc. logo hung on the front of it stands shortly before the company's IPO in New York, U.S., March 2, 2017. REUTERS/Lucas Jackson
- Parent of Snapchat messaging app Snap Inc plans to announce its gaming platform for developers next month, online news service Cheddar reported on Friday, citing a person familiar with the matter.The platform, codenamed “Project Cognac,” will feature a handful of games from outside developers designed to work specifically in the Snapchat app, according to the report.
The new gaming initiative will be unveiled at Snap’s first-ever summit for content and developer partners in Los Angeles on April 4 and video initiatives like more original shows will also be announced, the report added. Technology news website The Information first reported that Snap was working on a gaming platform in June 2018.Snap Inc’s Snapchat, known for its disappearing messages and funny filters, has struggled since going public in March 2017, as Facebook’s popular photo-sharing app, Instagram, has replicated many of its novel features.
A controversial redesign of the app last year also alienated some of Snapchat’s users and advertisers.
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