The Karlmann King sport utility vehicle is a tank-like, angular monstrosity that would be the vehicle of choice in a zombie apocalypse – with a staggering $1.85 million starting price.
It’s a tank-like, angular monstrosity that would be the vehicle of choice in a zombie apocalypse. And with a staggering $1.85 million starting price, the Karlmann King sport utility vehicle leaves the Rolls-Royce Cullinan, once the world’s most expensive SUV, in the dust.
The Cullinan, which launched in 2018 with a starting $325,000 price tag,"is big and imposing and not a particularly beautiful work of art," Kim said. That won't stop the one percent from flocking to order one, especially newer and younger customers who may never have considered a Rolls-Royce before, he noted.
"At these price points, consumers are expecting all the bells and whistles," Mason told ABC News."People who buy these SUVs don't care about price. It's just exclusivity." "The profit margins have always been remarkably higher on SUVs than cars," she told ABC News. Plus,"it's very American to drive one," she added."You feel much safer on the highway than in a car."
According to Jeff Schuster of LMC Automotive, an independent automotive global forecasting and market intelligence firm, carmakers are"exploiting" every shape, size, configuration and price point of SUVs. Lamborghini said the Urus helped push sales to a new record in 2018. The Italian automaker delivered 5,750 vehicles last year, a 51 percent increase from 2017. Seventy percent of Urus buyers are new to the legendary brand, including women.
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