Lara Shahin started Syrian Jasmine to promote and sell the skills of Syrian refugee women, who now have the opportunity to pull themselves out of poverty
The big smile on Lara Shahin’s face as she walks into her office on International Women’s Day is hard to miss. She rushes back from an interview with a local radio station in Amman, Jordan that is honoring the holiday by having Shahin speak about her expanding business, an organization that helps Syrian women refugees become entrepreneurs of their own.
But it wasn’t until recently that her company began to thrive. Her goal now is to pave a path for other Syrian refugee women across the region to reach entrepreneurial self-sufficiency, as well. Shahin fled from war-torn Damascus in 2012 with her parents and siblings after their lives were threatened for helping shelter fleeing war victims in their home.
“The biggest thing I noticed was that these women had all the tools to create a business of their own, but didn’t have the knowledge of how to use them,” remembers Shahin.Shahin began by gathering a group of five women and teaching them how to create their products more efficiently, with less expensive ingredients, market them and then sell them in a profitable way.
“This is a problem when you consider how difficult it is for men to work in this country, and the number of women whose husbands, brothers and fathers have been killed because of the war,” says Shahin. But after receiving overwhelming support from her community, Shahin picked herself back up and decided to start her business all over again – this time with another Syrian refugee as a partner – Maya Al Babbili, who had years of experience making artisanal soaps in Syria.
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