'It all comes down to the consumer, because without incentives that is going to impact the business model,' says former Ford CEO Mark Fields. 'Are consumers going to want to buy a vehicle like they buy a Crock-Pot on Amazon?'
Tesla's decision to move its sales completely online is a"leap of faith" that may not necessarily pay off, former Ford CEO Mark Fields suggested on Friday.
"It all comes down to the consumer, because without incentives, that is going to impact the business model," Fields said."By eliminating their stores, are consumers going to want to buy a vehicle like they buy a Crock-Pot on Amazon?" The company has had to keep prices high enough to recoup its massive investments and turn a profit but at the same time keep them low enough to compete with the larger automakers. CEO Elon Musk once seemed confident Tesla would turn a profit in the first quarter of this year — but now he's predicting a loss.
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