Starbucks just scored the mother of product placements — and from none other than the Mother of Dragons.
Eagle-eyed “Game of Thrones” fans noticed a drink that strongly resembled one of the Seattle coffee giant’s signature coffee cups sitting on a table in front of Queen Daenerys Targaryen in Sunday night’s episode. And the incongruous paper cup has launched an Unsullied army’s worth of reactions on social media, as Starbucks is completely out of place in HBO’s Medieval drama where knights and Wildling warriors drink out of goblets and animal horns.
“We’re saying this is a Super Bowl-sized television series. We’re comparing this to a ‘Transformer’ franchise, and ‘Transformer’s’ deals of this type are around $250,000 to $1 million,” she explained. Eric Smallwood, president Apex Marketing Group, Inc., who specialize in advertising and branding services, valued the misplaced cup at more than $11.6 million as of 10:30 a.m. EST after factoring in the TV and radio coverage, digital news coverage, as well as social-media chatter.
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