Starbucks gained an estimated $2.3 billion in free advertising over the last few days after a modern-day coffee cup was spotted during a 'Game of Thrones' episode.
Starbucks gained an estimated $2.3 billion in free advertising over the last few days after a modern-day coffee cup was spotted during a"Game of Thrones" episode — and it turns out it wasn’t even a Starbucks cup.
Stacy Jones, chief executive officer of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.3 billion. Jones cited PR subscriptions service Critical Mention, which has tallied 10,627 mentions of Starbucks and"Game of Thrones" online and on TV and radio around the world.
“It’s impossible to put a real figure on how much free advertising Starbucks gets out of the situation, but it’s in a totally different category than product placement because it was accidental, which makes it more valuable,” said Dan Hill, CEO of Hill Impact.
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