Business Insider spoke to CEO of AI startup Synthesia about deepfake technology.
Malaria Must Die/YouTube
Synthesia is the company behind a recent video of David Beckham where the soccer player appears to be speaking with the voices of nine different malaria survivors. Victor Riparbelli, 27, cofounded Synthesia two years ago. The company made its first big splash in 2018 when it used its technologyMore recently the company applied its tech to soccer legend David Beckham. In collaboration with the campaign Malaria Must Die, Synthesia manipulated Beckham's facial features so that nine malaria survivors were able to speak through him — in nine different languages.
This footage is then translated into training data, teaching the algorithm how Beckham's face moves so it can create a digital model of him. The whole process takes about three to four minutes."Once you've done that, it doesn't require any special hardware or cameras or anything like that," Riparbelli said.raised $3.1 million in funding
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