In less than four months, Epic Games has turned 'Fortnite's' success into a power play in the PC gaming market.
each day. It's been a few years since Steam reported its total number of users, and it's also important to point out that Epic Games didn't announce the number of monthly users of its digital storefront — only the total number of people who have signed up.
The rapid growth of the Epic Games Store is certainly tied to"Fortnite," the company's wildly popular free-to-play game."Fortnite" has been nothing short of a cultural phenomenon since its launch in July 2017, garnering nearly 250 million active players across PlayStation 4, Xbox One, Nintendo Switch, PC, iPhone, and Android. Purchases for"Fortnite" are conducted using an Epic Games account, providing an easy introduction to the store.
The Epic Games Store launched in December 2018 with a small collection of games, but the library has been rapidly expanding. Epic secured a number of exclusive PC launches from major developers like Ubisoft, and lured in more gamers by giving away free copies of popular indie games to registered users. Epic Games Store users will also get a new free game every two weeks.
For developers, the Epic Games Store offers a more favorable revenue split on game purchases. Steam, Apple's App Store, and the Google Play Store charge a 30% fee on one-off purchases from their digital stores. The Epic Games Store takes just 12% of sales revenue for games in their store. For developers who use Epic's Unreal Engine software to create their games, Epic will also waive an additional 5% in royalty costs for Unreal games sold in the Epic Games Store.
Epic has already gained a sizeable foothold in the PC gaming market by offering a better deal to the companies making games and courting as many players as possible with free games. With time, Epic could become the go-to destination for new games on PC.
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