Coco Gauff, who turned 15 last week, has never won a match on the main WTA Tour. But she will earn $1 million this year from endorsements with New Balance, Barilla and Head thanks to her enormous potential to be the next big American tennis star.
Share to twitterCori"Coco" Gauff returns the ball against Caty McNally during their girls' singles final match of the French Open tennis tournament in 2018. Most 15-year-old girls are busy with their freshman year in high school, navigating classes and maybe looking to make a school sports team. But Cori “Coco” Gauff is not your typical teen. The American junior tennis player has been breaking boundaries since she won a prominent national tennis event at age 8.
Tennis deals are layered with performance bonuses on top of the base guarantees, but Gauff is on track to earn at least $1 million in 2019 from the trio of endorsements. The total ranks in the top 10 among all female tennis players and is a massive haul for a player who has yet to win a match above the WTA Tour’s ITF developmental circuit.
Gauff’s résumé is impressive. At 13 she became the youngest ever to reach the U.S. Open girl’s final in 2017. She captured her first career junior Grand Slam title at the French Open last year. She was the youngest junior world girl’s No. 1 in history. Gauff’s marketing agent is Alessandro Barel Di Sant Albano, who is part of TEAM8, the boutique agency founded by Roger Federer and his longtime agent, Tony Godsick. TEAM8 only has five players on its roster, so Gauff’s future is a major focus for the firm.
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