Baltimore-based Slick joins a growing sector of app-based automotive services. Its market differentiation: green practices and fleet-level efficiency.
, all stores with carefully branded experiences. The company's sale closed in August 2013, netting Manzari and his partners just over $50 million.
Shortly before his August 2016 exit, he ideated a kind of Uber for oil changes. The father of four and owner of two cars had grown to dread oil changes, a simple maintenance task that became an irritating one, juggling the kids and having his wife follow him to drop off the car, only to arrive to annoying upsells, and then repeating the process when it came time to pick up the car.
Startups already working on the idea staffed their on-demand services with contractors, Manzari found, when he started trying them out. It made for a patchy customer experience that led him to decide he'd staff his own concept only with W-2 direct employees. He knew from his days with Industry Retail Group that service delivery was a small final step with massive consequences.
Users add cars to be serviced by either photographing or manually entering a car's VIN. Slick then gathers and maintains records.Slick was created in January 2017. Manzari launched the company with his own money and to date has been self-funded. Early fleet customers were obtained through cold-calling. The company secured its first fleet contracts in June 2017 and launched the customer-facing
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