The 'League of Legends' North American championship finals took place this weekend.
Over 10,000 "League of Legends" fans descended upon St. Louis, Missouri this weekend for one of the biggest annual esports events in North America: The North American League of Legends Championship Series Spring Split Finals.
Tickets for that"League of Legends" world final sold out in less than four hours upon their release, prompting Riot to release an additional 3,000 tickets on top of an initial batch of 23,000. The world finals in 2017, held in Beijing's Olympic"Bird's Nest" stadium, sold out to a crowd of 40,000, the total number of seats made available for the game that day.
Beginning in 2018, Riot implemented a franchise-based structure for their North American league, led by the company's head of esports in North America Chris Hopper, with a buy-in fee of $10 million. "There is certainly a lot of interest around nearly every esports property right now, and we are doing a lot of work to understand which opportunities make the most sense for us and also our fans," wrote Hopper."We want to make sure that any brand partnership is one that we are not only proud to bring to our audience, but is one that can provide value directly to those fans themselves.
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