The flagship store as we know it is changing. Tommy Hilfiger is the latest brand to close a major flagship store.
The flagship store as we know it is changing. Experts say that large flagship stores that do not offer exciting and engaging experiences are no longer effective marketing tools for brands.that the retailer would be closing its global flagship store in New York. A spokesperson for Tommy Hilfiger did not immediately respond to Business Insider's request for comment or confirm when this location would close.
"We continue to invest in tommy.com and the ongoing expansion of strong wholesale distribution partners that keep consumers at the heart of our brand." "New generations of consumers do a lot of product discovery online or via social media. This means expensive flagships are less relevant than they once were," Neil Saunders, managing director of GlobalData Retail, wrote in an email to Business Insider in February.
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