Until last week Facebook allowed employers or landlords to limit their audiences on the basis of race, ethnicity or gender.
The U.S. Department of Housing and Urban Development sued Facebook Thursday over what it claims are"discriminatory" advertising practices.
div > div.group > p:first-child"> The agency is seeking damages for any person who was harmed by Facebook's advertising systems, which until recently allowed employers and landlords to limit their audiences on the basis of race, ethnicity or gender. Facebook settled a lawsuit with the ACLU over the practice last week and overhauled its systems as a result.
The company was not immediately available to comment on Thursday's lawsuit, but said last week the changes marked an important step for the platform. "There is a long history of discrimination in the areas of housing, employment and credit, and this harmful behavior should not happen through Facebook ads," COO Sheryl Sandberg said in a blog post at the time."Our policies already prohibit advertisers from using our tools to discriminate. We've removed thousands of categories from targeting related to protected classes such as race, ethnicity, sexual orientation and religion. But we can do better.
Facebook has drawn harsh criticism for its ad-based business model in recent months. The service allows advertisers to customize their audience based on specific and often user-supplied criteria for demographics and stated interests. That's how advertisers were able to target posts to"Jew-haters," for example.
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