A new prototype version of Twitter includes changes to engagement metrics designed for friendlier conversation.
A new prototype version of Twitter debuted at SXSW on Tuesday, highlighting potential changes coming to the service in the near future, including updates that could substantially change engagement and interactions between accounts. It might even eliminate the dreaded “Ratio.”
One of the biggest prototype design choices aims to encourage conversation by modifying how replies to tweets are threaded. Instead of presenting tweets in one continuous, scrolling feed, now replies to tweets are indented and slightly bubbled, giving a more chat-like appearance mean to emphasize discussion. Subtle color coding has also been added, highlighting replies from followers.
While a seemingly minor design change, Twitter users see the less visible Likes and Retweets as a way of suppressing what’s come to be known as “The Ratio,” which happens when an unpopular tweet receives vastly more replies—indicating people responding unfavorably—than likes or retweets. The Ratio or “getting ratio’d” has since become shorthand for obviously bad tweets—in 2017, Esquire published “How to Know If You’ve Sent a Horrible Tweet” explaining how The Ratio works.
Hiding engagement metrics and—incidentally or intentionally—eliminating The Ratio is part of a more concerted effort to promote what Twitter CEO Jack Dorsey described as “the collective health, openness, and civility of public conversation.”
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