In breaking down Amazon's first quarter earnings, Wall Street analysts focused on the company's announcement that it would shorten standard delivery for its Prime members to one day.
In breaking down Amazon's first quarter earnings, Wall Street analysts focused on the company's announcement that it would shorten standard delivery for its Prime members to one day from two days.
"This IS Big News, if you believe in Shipping Elasticity, which we do. The faster you ship, the more people buy ... This could be a key growth catalyst for Amazon for some time," RBC Capital Markets said. "We like that the spend is success based, but we also expect the $800M to ramp in 3Q/4Q as AMZN expands 1-day selection and geographic reach. We believe the move is consistent with AMZN's long-standing goal of convenience & selection, but also likely reflects the increasingly competitive retail environment ... we come away with more
"We see AMZN's 1-day Prime shipping raising consumer expectations and increasing the cost to compete in ecommerce ... Just as AMZN did with Prime 2-day delivery 14 years ago, we see a broad-based 1-day shipping offering increasing consumer e-commerce expectations . This, in our view, is likely to cause other brands, manufacturers, retailers, and logistics companies to have to invest more aggressively to compete with Amazon and its differentiated delivery.
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