There are several key differences between Victoria's Secret and Aerie, which were obvious during a store visit.
We visited Victoria's Secret and Aerie to see how the shopping experience compared.
Victoria's Secret is the longtime leader of the underwear market in the United States, but it is increasingly coming under pressure as new brands enter the market and chip away at its marketThis includes American Eagle's Aerie, which, since 2014, has doubled down on body-positive marketing in an effort to appeal to a new generation of shoppers.
We visited Victoria's Secret and Aerie to see how the shopping experience compared at these stores. Here's what we found:The Victoria's Secret store we visited is located in Downtown Manhattan, New York, in the World Trade Center Westfield mall. The mall, which opened in 2016, is classified as a Class A mall, which is determined by its tenants' sales per square foot.The reviews are extremely positive online.
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