Glossier, the millennial beauty brand known for its low-effort skincare and no-makeup makeup doesn’t just sell products, it sells a lifestyle. Via reviewed
In the summer of 2017, when I was first working in New York City and stressed out of my mind, I became a Glossier convert. The now-ubiquitous millennial beauty brand known for its low-effort skincare and no-makeup makeup doesn’t just sell products, it sells a lifestyle—one that is decidedly more calm, cool, and beautiful than the one I was living at the time.
What is Glossier Play? Unlike the original brand, Glossier Play is a beauty line full of color, sparkle, and shine—think '70s disco meets Paris Hilton. Their core line, dubbed the “Playground,” includes four main products: Colorslide gel-pencil eyeliner , Niteshine highlighter , Glitter Gelée eyeshadow , and Vinylic Lip lacquer .
Because this information means nothing in isolation, I researched which brands at lower and higher price points offer products most similar to those in the Playground and chose two to test alongside Glossier—Wet n Wild and Marc Jacobs Beauty . I ordered one to two shades of every comparable product from these brands to see if spending more actually gets you more.
Round 1: Eyeliner Pencils Move over, liquid eyeliner—a creamy, blendable version of the classic eyeliner pencil is back in style, and Glossier wants to help you make the switch. We tested Glossier Play Colorslide in the shades Critical Mass, Sparkle Shark, Cash Salad, Hardcore Velvet, and Nectar against Marc Jacobs Beauty Highliner in Out Of The Blue and Wet n Wild On Edge Longwear Eye Pencil in To My Yang.
Thanks to the Glossier Play Blade , I was able to keep my favorite shades of Colorslide sharp for precise lines. Oddly, many reviews for Colorslide explain that these pencils don’t work well with other sharpeners, so you should spend the $4 on Blade if you’re interested in these liners. Upon first application, I was pretty pleased with the Vinylic Lip formula—it was smooth, rich, and sweet-tasting, with the bold pop of color as advertised by Glossier. My experience quickly devolved when I tried to do anything other than stare in the mirror. Just wearing the product around the house, I ended up with color on my fingers, my face, my water glass, and my jeans.
Wet n Wild’s Megalast Liquid Catsuit Metallic Lipstick was—and I can’t emphasize this enough—horrible. Drying, flaky, and difficult to apply, this lipstick completely lacked the shine and smoothness I saw with the other products. My boyfriend actually made of point of saying it looked scary, and that I probably shouldn’t wear it out to drinks. I did anyway, for science, but rubbed it off with a napkin when I caught sight of myself in a spoon. So long, Wet n Wild! Marc Jacobs wins this round.
The Marc Jacobs Beauty Highlighter is more of a bronzer than a true highlighter—the towering, pill-shaped pump bottle full of richly-pigmented formula is best for highlighting summer skin than wearing for a normal night out. It smells absolutely amazing, and I will be using it when I have something of a suntan in a few months, but it’s not in the running for this competition. For a quarter the price of Niteshine, it seems that MegaGlo is the way to go.
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