Industry experts anticipate WhatsApp Pay to emerge as a threat after its India launch — particularly to local incumbent Paytm: (BIPrime)
with regulations that mandate domestic data storage. Prabhu Ram, head of the Industry Intelligence Group at CMR, said"WhatsApp Pay will be viral ... Within six months of the full launch, WhatsApp can easily reach 100 million to 150 million monthly transactions, which is a similar rate to what Google has seen here," per the Economic Times.a new feature for WhatsApp.
Major multinational tech giants are competing to capitalize on the burgeoning digital payments opportunity in India. Digital payments in India are expected to reach
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