Why $1.5 billion startup Asana ditched email to prove its own work management strategy: ForbesCIO
I cover Google parent company Alphabet and artificial intelligence.Dustin Moskovitz talks with staff writer Biz Carson at the Forbes CIO Summit in Half Moon Bay.Dustin Moskovitz, cofounder and CEO of productivity startup Asana, says that most people spend too much time doing work around their work. That is, the mundane but necessary tasks like sending status updates on shared projects or gathering information from teammates.focused on rethinking work management.
“It’s just very natural for everyone to be organizing their conversations around the actual work,” Moskovitz said. “Most of the time, when you’re having an email thread with your coworkers, it’s really about some project that you’re working on, or some action items or goals. In Asana, that’s all organized in ‘projects’ or ‘tasks’ and each of those can have conversation threads around them. So our conversations happen there.
“The thing about your email inbox is that it’s a task list, but it’s organized by everyone else,” Moskovitz said. “So you develop these behaviors where you’re scanning through the first few pages trying to figure out what you’re actually supposed to put your attention on.”
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