A new documentary about hip-hop stylists and designers began as an answer to a marketing puzzle for MCM Worldwide
A new documentary about hip-hop stylists and designers began as an answer to a marketing puzzle. MCM Worldwide is one of many fashion and accessories houses that music stars made their own in the 1980s and ’90s, but that history was in danger of being lost.
“We wanted to find a compelling way to communicate with the younger audiences, people who didn’t grow up with MCM,” says Rita Shukhman, senior vice president of global digital marketing. “We started exploring the idea of the history of hip-hop, where it came from, who were the drivers of the influence on fashion.”
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