Aston Martin is on a mission to prove its doubters wrong
For most consumers, Aston Martin is James Bond’s car in Goldfinger. But after a stint as a unit of Ford Motor, followed by ownership by a private consortium and years of losses, Aston Martin Lagonda Global Holdings went public in London in October, only to see the shares crash.
The car maker operates in the ultrapremium end of the car market. At last week’s Geneva International Motor Show, Aston Martin revealed its newest models. Its electric Lagonda All-Terrain Concept allows it to play in the same market as Tesla, but at a much higher price. And its twin-turbo V6 AM-RB 003 Hypercar, which retails at a cool million pounds will enable it to complete head-on with Ferrari , Rolls-Royce, and McLaren Automotive in the mid-engine market.
Results are looking up. Last month, Aston, which sold just over 6,441 vehicles in 2018, posted full-year results that saw volumes rise 26% and revenues increase 25%. In 2018, its margin of earnings before interest, taxes, depreciation, and amortization, or Ebitda, was 22.6%, and it has given guidance of 24% for 2019, and long-term guidance of 30%. This would put it on par with Ferrari, which posted a 32.6% Ebitda margin for 2018. Aston’s shares on Friday closed at £11.
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