The new head of women's design joins J.Crew during a time of waning influence and sluggish sales at the languishing brand
J.Crew is betting on a familiar face to revitalize the brand among shoppers.. This means that chief design officer
The announcement marks a homecoming of sorts for Benz, who worked on the women's design team from January 2005 to July 2006 under former creative director Jenna Lyons. Benz is most known for designing his own label, which he closed in 2012 after a five year run. His designs typically skewed towards colorful, eccentric pieces and playful prints.
As the company looks to undo many of the strategies Brett laid out, Benz will need to craft a compelling brand narrative that resonates with consumers today. While J.Crew flourished for many years thanks to Lyons' glossy fashion statements and styling cache, it failed to keep up with shifts in industry trends and more casual movements like athleisure.
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