In 2017, YouTube considered changing the way it pays creators to focus on engagement rather than hosting ads, Bloomberg reported.
As the spread of misinformation online was causing public angst following the election of Donald Trump, YouTube was working on a proposal that could have made conspiracy theorist Alex Jones one of its highest-paid creators, according to Bloomberg.
YouTube management was pursuing the effort in 2017 after the election of Trump, while at the same time company employees were expressing concern about the extreme nature of some of the site's most watched videos.
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